When I was starting my YouTube channel, I was researching like crazy on how to build my channel. Most of the posts I read included clickbait titles like ‘how to reach 10,000 subscribers at the beginning’ but was this realistic?
I don’t believe it is. I found the information overwhelming because I hadn’t even reached my 100 subscriber milestone, I wasn’t ready to think about 10,000.
My channel has had a quick growth rate over the last 4 months and I want to share the honest tips that helped me reach my first 100 subscribers. YouTube changes throughout the years and this post will be aimed at starting your channel or having a small channel in 2021.
Let’s look at how to get your first 100 subscribers on YouTube in 2021.
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Look at your channel, does it have a niche?
Niche-specific channels perform very well on YouTube because you have a specific audience. It’s similar to having a blog. When you’re starting out, you need to have a clear niche to allow your readers direction in who you are and what your channel is going to be about.
Although you may want to create videos about fashion, mental health and cooking. Try to stick to one niche, to begin with. Once your audience expands, you can then expand your niche.
A common mistake that I see is users creating content that is too vague because you then have a wider audience to reach. You then have a better chance of being found, right?
Targeting a specific niche of people will benefit your channel more than a vague topic.
Related: How to select a target audience.
Promote your channel
Before YouTube starts ranking your videos, the only way you’re going to get views is by sharing on social media. YouTube needs time to rank your videos and understand what they are about.
During that time, you want to share your videos as much as possible on your social media.
If you have a small social media presence, don’t worry. Share your videos with the audience that you have.
Write an about me section
Although not everyone readers the about me section on YouTube, it’s important to have your channel ready. Having your about me page could sway a few subscribers as it allows them to get to know you better.
You have a 1000 character limit when creating your about me page.
Things to include:
- Where you are based
- What your channel is about
- A thank you message to the user for checking out your channel
Here’s an example of my about me page for my YouTube channel.
Create a channel trailer
A feature that is often overlooked by new YouTubers is the channel trailer. A channel trailer is a snippet video that will automatically play, on desktop only, when a user visits your channel. Your trailer can be as long as you like and should represent what your channel is about and what users can expect from watching your channel.
Your channel trailer is featured at the top of your page.
Make as much content as you possibly can
I want this post to be as honest as possible. This is why I have included this point.
When I started my channel, I was creating 1 video per week, the normal amount, from what I had read when I was looking to grow my channel.
Creating 1 video a week wasn’t enough to gain traction as a new YouTuber. When you reach the 10,000 or 100,000 mark, 1 video can be enough as you have loyal viewers that want to see your content specifically. In the beginning, your viewers need to be engaged.
I create 3 videos per week and I saw a quick increase in my subscribers count as per the graph below. As can see I started to publish anything between 2 to 4 videos per week. After posting 4 videos I saw a huge leap in my subscribers and I gained over 30 in one day.
Use keywords, everywhere!
There are multiple opportunities to use keywords, use every opportunity. Places to include keywords:
- Title of the video
- Description of the video
All of the above factors are going to help you rank on YouTube, therefore you want to give YouTube as much information as you possibly can.
If your video keyword is: ‘how to style black boots’
- Title: How to style black boots | The best ways to style black boots in the winter
- Description: How to style black boots when you’re styling winter outfits.
- Tags: Black boots, styling black boots, how to style black boots.
As I mentioned above to include keywords in your tags. You also want to use all the space for tags. You are allocated 500 characters for your tags. You need to use all the characters and include as much information as you can as this is going to help YouTube search rank your videos for your desired search terms.
A chrome extension plugin that helps with keyword tags is Tube Buddy. They offer a free and paid plan that provides extra keyword research.
You can also use this for competitor research as it can calculate total views and monthly views for any channel that you visit, this is within the free plan.
Add a watermark to your videos
You can add a watermark to your videos that will show on landscape on your phone or desktop. Adding a watermark adds a professional touch to your videos.
How to add a watermark.
Step 1: Click on customize channel on your channel page.
Step 2: Click on branding.
Step 3: Scroll to the bottom of the page, you will have the option to add a video watermark. You can also set a custom time for the watermark or include it throughout the video.
Use the playlists feature
If you’re creating a series on YouTube you can create a playlist feature that allows your viewers to watch your videos in the order that you put them in.
You can add multiple playlists and these will show featured on your channel as well.
I currently have 2 playlists. My food playlist performs very well and allows my viewers to view all my food videos within one space.
Ask viewers to subscribe
When I started doing YouTube, 90% of my viewers were not subscribed to my channel which was a very large portion. I then asked my viewers to subscribe in my video. I created a 15 second voice over to ask them to subscribe if they enjoyed my content.
Once I published around 5 videos, it jumped to 78.9% not subscribed. It jumped almost 12% just by asking my viewers to subscribe to my channel.
Reply to all comments
To help boost your engagement, reply to all your comments.
If you reply to a comment, your comment then counts as an additional comment. Therefore, for every comment you reply to, you are doubling your engagement.
If users are taking the time to comment on your videos, of course, nice comments, take the time to reply as it builds followers.
Promote your videos at the end screen
At the end of your video, you can add a picture of your logo and a related video. To add this, you will need to do it for each video.
How to promote on the end screen.
Step 1: Click the edit button on your video.
Step 2: Click on the end screen tab on the right-hand side.
Step 3: Add an element and select the time and what the element will include in your video. You can also set a duration for your video.
How to get your first 100 subscribers on YouTube in 2021
If you’re a beginner YouTuber, don’t feel overwhelmed by gaining your first 10,000 or even 5,000 subscribers. Start off small and create reachable goals.
These 12 tips have helped me grow from 0 to 600 subscribers in 4 months and is the real reason for my channel growth. I don’t use ads, all subscribers and views are organic. We hope these 12 tips have answered how to get your first 100 subscribers on YouTube in 2021.
What are some things that have helped you grow on YouTube?
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