A platform that is overlooked for blogging is Twitter. The usual social platforms that are associated with blogging are Pinterest, Instagram and Facebook. When working with beginner bloggers, Twitter isn’t their main choice of marketing.
For The Bloggers Incentive, 65% of our social traffic comes from Twitter. Although Pinterest brings in good traffic, it’s a waiting game to start with. Twitter on the other hand can bring in massive amounts of traffic to your blog from the beginning.
In order to build your blog traffic from Twitter, you need to increase your Twitter engagement. We have a list of the top 14 things you can do to increase your Twitter engagement in 2021.
Related: How to grow on Pinterest in 2021.
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What is Twitter engagement?
Twitter engagement is the number of times your tweet has been engaged with, by doing the following:
- Clicking on a link
- Mentioning an account
- Using hashtags
- Expanding a tweet
- Viewing embedded media
In summary, anything you click or create on Twitter counts as engagement. The more interaction you build, the more people will see your tweets and therefore building more blog traffic.
Why is Twitter engagement important?
As we mentioned above, Twitter has the power to drive a lot of traffic to your blog. The reason why The Bloggers Incentive enjoy Twitter is that you can create connections without
- Following someone
- Knowing who they actually are
Unlike Facebook and Instagram, you are not required to follow someone for them to see your content unless your account is set to private. If you are looking to build blog views, ensure your account is public. Twitter allows you to interact with others such as replies, retweets and likes without following.
How do people see your content without following?
Although Twitter works on a following basis, just like Instagram, there are a few differences that make it easier to get found. Such as:
- If a follower retweets your original tweet, this will then show on their profile. Therefore, their followers can now see your tweet. Expanding the reach overall. The same would happen if you retweeted something, all your followers would see that tweet.
- Following hashtags. Hashtags are a powerful tool on Twitter and you can follow different hashtags, meaning that when someone includes that hashtag, it will appear on your homepage.
We’ve covered what Twitter engagement is and why it’s important, let’s move onto 14 ways to increase your Twitter engagement in 2021.
Engage with others
Twitter is about creating connections and having something to say, within the 280 characters. People want to connect on Twitter and if you’re looking to build your engagement, you actually have to engage with others.
People are more likely to engage back when they are being engaged with. Things you can do to spark a connection on Twitter:
- Reply to a Tweet
- Quote tweet
- DM (with the person’s permission)
Respond to tweet, promptly
If someone is taking the time to tweet you, it’s important to tweet them back. Replying to tweets will not only boost your engagement but also will help build connections with other users.
Another tip would be to respond promptly, the notifications tab can build up quickly with likes, retweets and replies. To ensure you don’t miss anything, respond as soon as you can.
Learn your peak hours (time-zone)
Just like every platform, you will have peak hours that your followers are most active. If you are using Twitter for blogging, you will find that your followers can be based around the world.
If your followers are based in a different time zone and the peak hour is 2am, you can use the free scheduling tool.
Schedule tweets during the night
As we mentioned above, if your followers are active during your nighttime, it’s important to still put content out there. You can do this by using the free scheduling tool that is built into Twitter. Although there are paid services out there, the scheduling tool that Twitter offers works all the same, and it’s free!
How to schedule a tweet:
Create your tweet as you normally would and instead of clicking ‘tweet’ you are going to click on the calendar on the bottom tab bar.
This will then bring up a pop-up to allow you to set a date and time. Make sure that you have set the correct time zone and also the date. Twitter sets the date 5 days forward, if you’re scheduling tweets for that night, you will have to amend the date.
You will then click on confirm and tweet. Your tweet is now scheduled for your chosen time.
As we mentioned above, people can follow hashtags. If you are using hashtags more people will see your tweets and therefore your reach will increase.
We’re not saying to use hashtags on every tweet, but blog posts are a great place to start. Good hashtags to follow are:
Offer retweet for retweet
A tweet that always performs well is offering to retweet something for someone if they retweet your tweet for you. This means you’re both winning and gaining engagement. It’s all about building that connection.
Our 6th most popular tweet of the month was a retweet for a retweet and gained over 101 engagements.
A Twitter poll is a question box that you can post on your feed. When you vote in a poll or when others vote in your polls, it remains anonymous of who voted and what for. Therefore, if it’s a controversial topic and you don’t want others to know what you voted for, it’s perfect.
A fleet tweet is similar to an Instagram story. You share a tweet as you would normally and then you would share it to your story. Twitter fleets are not as popular but are a great way for getting your tweets out there. Users can click on your fleet and it will take them directly to your tweet to allow them to interact.
Fleet stories are only available on your page for 24 hours, just like other social media stories.
Use short links
As Twitter does have a 240 character limit, if you have a lot to say and include a long link, it won’t allow you to go over the limit. Therefore, using short links is the best way forward. To create a short link for free you can use Shortened URL. The con of using a free program to shorten a URL is that it can look spammy because it doesn’t include your blog name.
This may put users off clicking on the link.
Include keywords in your bio
A great way for discovering new people is through the search bar at the top of the page. If you include keywords in your bio such as blogger, your niche and other keywords that relate to your blog when people search for that keyword your profile will come up.
This will then build your followers and you can create new connections.
Related: How to choose a profitable niche.
Post pictures and videos
To keep your followers engaged, post media when you can. Some ideas to get you started:
- Life updates
Posting pictures gets good engagement because users have to expand the tweet to view the picture as a whole. This would count as an engagement.
Although you are using Twitter for blogging, people still want to see a personal side to you. This helps users build a connection and trust with your blog. Creating a personal connection when you’re promoting a blog will make it easier to build loyal readers.
Some examples of what you could tweet about:
- Your to-do list
- What your goals are
- Some opinions that you have
- Trips that you’re taking
Tweeting about personal experiences allows the reader to relate to you.
Include call to action tweets
A great way to get people commenting and talking about your tweet is by asking questions. It doesn’t have to be anything too deep, even a simple ‘what do you have planned for the day?’ Will get people replying.
Also, reply to other tweets! If you see a tweet with a question that you can answer, answer it! You’re not only building readers but also friendships.
Pin a tweet to your profile
Twitter has a feature that allows you to have one pinned tweet on your profile. This means that it will always remain the top tweet on your profile and the first thing people will see when they view your profile.
To create a pinned tweet, create a tweet as you normally would and then click on the three dots on the right-hand side. Click on the ‘pin to profile’ button and this will assign the tweet to the top.
How to increase your Twitter engagement in 2021
Twitter has remained in the top five most used platforms but has been overlooked by bloggers. Twitter is an incredible platform for building connections with your readers and is incredibly easy to use. Just remember to:
- Interact with others
- Be kind to one another
- Post clean content
What are some tips that have helped you increase your Twitter engagement?