If you’re a regular reader of The Bloggers Incentive, you’ll know by now that we love using Twitter as one of our forms of content marketing. This post is about how to reach 100k impressions on Twitter in 1 month. If you’re a beginner blogger looking to build blog traffic, Twitter is a great platform to get started with.
Twitter can be used for:
- Sharing content
- Finding blog opportunities
- Building blogging relationships
- Increasing blog traffic
Although it’s important to not get caught up in the vanity metrics of social media, it’s sadly a part of being a blogger. We have to monitor our data to ensure that what we’re doing, is working.
A tip* Try to only check your data metrics once a week or as little as you possibly can. I check my Twitter analytics and blog views once per week so that it doesn’t become a numbers game.
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I started my Twitter account as a personal account and didn’t use it for blogging purposes until June 2021. Therefore, it is possible to build a successful Twitter account in 2021. I started with my impressions sitting at 11.1k for the month of May. Although this isn’t particularly low, I knew I wanted to increase my impressions and engagement.
In June, I really attempted to increase my impressions and I put a lot of work into my account but I only managed to hit 19.7k for the month of June.
What was missing?
I was putting in the work but it still wasn’t getting me over the 2k mark for each day. I then implemented the following 5 strategies and hit over 100k in the last 28 days. (22nd July – 22nd August)
5 things I have done to gain 100k impressions on my account
As you can see from the above graphs, something changed in my content marketing strategy to move from 19k impressions to over 100k in just over a month. I am here to share my 5 secrets for how to reach 100k impressions on Twitter in 1 month.
Don’t be scared to follow people
Don’t be scared to follow people on your account. Every week, I use the ‘Who to follow’ section on the right-hand sidebar. I follow between 30-40 accounts that I think would be a good connection.
I tend to look for accounts with words like:
I look for these words in their names because I am looking to create relationships with other bloggers, as that is my target audience. You are looking to follow accounts with your target audience and that’s the key for building your Twitter account. Although it’s great to connect with other bloggers and build blogging relationships, you want to primarily look for your target audience.
For example, if you have a blog in the niche of dieting, follow people who are looking to diet or have started already. This can also tie in with fitness. Once you have followed a number of people within the same niche, Twitter will then suggest other users in that niche.
Related: How to select a target audience.
Post a mixture of tweets
Mix up your types of tweets, if you’re constantly posting links to your blog or your shop but not giving anyone anything else to interact with, your account will not grow, which is the first mistake that I made.
In June, 95% of my tweets were linked to my blog, but no one knew anything about me.
Examples of tweets you can post:
- Questions (ask how your followers are, what they are doing that day)
- Media (Pictures and videos of you and your blog)
- Links to your blog
- Check-ins about your day
Allow your followers to connect with you on a personal level, people are more willing to read content when they know the person as it’s someone they trust.
Support other bloggers
Although you are looking to follow mainly your target audience, you also want to connect with other bloggers. Supporting other bloggers is a great way for building relationships. Things you can do to support other bloggers on Twitter:
- Retweet their work
- Read their post
- Leave a comment on their blog
- Like their tweets
I take 15 minutes each day and I interact with other bloggers on my feed. If you can’t do this every day, it’s no problem. Try doing it every few days to interact with others.
I found a lot of the time, the person will return the comment or retweet.
Be active on the platform, daily
As a blogger, Pinterest is known as the platform that requires a lot of work to become successful, I believe that Twitter also falls in that category. In order to expand your following and impressions, you need to be active on the platform.
Although daily is a lot of work, it does pay off. Almost 70% of my social traffic comes from Twitter.
A great free tool that Twitter offers is the scheduler. This allows you to schedule tweets for different dates and times. I use this scheduler every day as I am in an awkward time zone. A lot of my target audience is active on Twitter when I am sleeping but using the scheduler allows my audience to see my tweets.
Back in June, I had days where I wasn’t active on the platform and I got next to 0 impressions for that day as no one was seeing my content.
If you are going to have a day off, be prepared and schedule your tweets.
Related: How to grow on Pinterest in 2021.
Don’t give up
However tempting it may be to give up on Twitter after the first month or two, don’t give up. In June, I was close to giving up Twitter as a form of marketing for my blog as I was putting in effort as much as I possibly could compared to May and there wasn’t too much of a difference in my impressions.
Of course, I’m glad I didn’t give up as there was a drastic change in my analytics.
Be patient with the platform.
How to reach 100k impressions on twitter in 1 month
I believe that Twitter is a real contender when it comes to content marketing for blogging in 2021. Of course, impressions aren’t everything, engagement and follows matter as well, but as my impressions have increased, so has my engagement and followers. I was in a slump of 700 followers that I couldn’t shift in July.
Once I started to implement the above 5 strategies, I was able to reach the 1k mark. Although my account is small, my content marketing strategy has allowed me to increase my traffic views and get blogging opportunities through Twitter.
What are some content strategies that worked for you?
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