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I have been using Pinterest for over a year now and don’t get me wrong, we’ve had our fallouts, but it still baffles me when I speak to Bloggers and Youtubers and they tell me that they have never used Pinterest to promote before!
Back when I started using Pinterest, in 2016, I was running a personal account – not really aware of what Pinterest for, other than recipes and pretty aesthetic pictures. When I started taking my blog journey seriously, I knew that I wanted to utilize Pinterest mainly because I enjoyed using the platform so much.
Although Pinterest has had some pretty big algorithm changes, the platform is still incredible for building up blog and Youtube traction. Pinterest is ranked the 14th largest social media platform, meaning you should start using it… ASAP.
Let’s jump into the main question, is Pinterest still relevant in 2021?
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When ranking in the search function, there are a number of things Pinterest looks for.
- Domain quality
- Pinner quality
- Pin quality
- Topic relevance
Before the algorithm update, Pinterest didn’t focus on the amount of time that you had been on Pinterest or the number of followers you had. It was all about the pins and the keywords. This made it a lot easier to go viral.
Now, Pinterest takes into account the above four things along with your follower account and your domain quality and authority. This just means it takes a little bit more time to go viral, but so worth it.
You might also like: How to get your suspended Pinterest account back.
Tips to improve your Pinterest account
Before you start rethinking your brand and whole Pinterest account, time to go through some things you can do to build your account up.
Claim your Blog/Youtube account
Claiming your website helps Pinterest verify your website, also marking you as the owner. Pinterest makes this process pretty straight forward. Enter your URL and click the claim button.
For my WordPress blog, I had to add the html code into my header and footer. WordPress offers a number of free plugins which makes the process a lot easier.
The plugin is called Insert Header and Footer. This plugin is free and very easy to use.
Enable rich pins
Rich pins allow you to show more information when posting a pin. There are three categories for rich pins:
If your blog includes any of the three, enable rich pins asap!
After a recent update, it’s never been easier to enable rich pins. Before you had to include code into your headers, wait for Pinterest to look at your site… it was honestly a lot harder than it is now.
Now, you only have to follow three simple steps. I’ve linked a YouTube video that I found really helpful for enabling rich pins.
Looking at pinning strategies for this post, I couldn’t pinpoint, pun intended, one strategy that worked for everyone. I completely believe there are a few things that you should include in your pinning strategy but it comes down to trial and error with your Pinterest account.
- Pin fresh pins instead of re-pinning. I’m not saying ditch re-pinning completely but it’s no longer mandatory to follow the 80-20% rule. I personally pin 10% of other content and my analytics have been on the up. I only pin things that go with my current boards. If there are any pins that you would like to use for personal use, create a secret board.
- Quality of quantity. I remember last year I was pinning 15 – 20 pins PER DAY. It was almost impossible to keep up with. Since the algorithm update, we are no longer required to post excessive amounts everyday. The key is being consistent. Which brings me to my next point.
- Consistency. If you want to post 3 pins per day, then that’s okay! Post three pins every single day. This is valued over posting 15 pins one day then nothing for the rest of the week. Be consistent with your posting.
- Video posting. I believe all social media platforms are moving across to the video. The good thing about Pinterest is that you can still use your normal pins, just add a little bit of animation. I use Canva to create all of my pins and video pins as they make it super easy to animate pictures.
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What works for me
I’ve been working on Pinterest over the last year but when I moved to Bali, my motivation for blogging went down the toilet… I like to believe that I was just living in the moment and my god it was incredible.
Now that I’m back to full time blogging, I can see my analytics on the upwards. Although my views have dropped considerably since I was last doing Pinterest, as per the below screenshot – my Pinterest started taking off two weeks after I put in the effort.
Which leads me onto my main point for what works for me, put the effort in!!
It’s as simple as that.
Pinterest requires effort, but once you start seeing results, the hard work pays off. Although I am only three weeks into my new Pinterest strategy, I’m already seeing results.
You might also like: How to grow your Pinterest account in 2021.
Is Pinterest still relevant in 2021?
To answer this question simply, yes. Pinterest is still relevant in 2021. I believe it’s never too late to start. Also, with Instagram recently announcing they will be moving to a video/shopping based platform, a photo platform is needed more than ever. Pinterest does just that.
I think Pinterest requires more work than other platforms such as Twitter and Instagram but my results speak for themselves, Pinterest is where I should be focusing my attention.
Let’s recap the most important points for building your Pinterest account:
- Be consistent
- Create your own strategy that works for you
- Claim your website, YouTube and anything else that you will be using to post content from
- Enable rich pins for more detail
- Be patient with the platform, the rewards are worth it!
What are your thoughts on the Pinterest 2021 Algorithm, is Pinterest still relevant in 2021?
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