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Pinterest is one of the most popular platforms for blogging. Although the algorithm updates have put some bloggers off the platform, I believe that it’s still worth the energy and can drive real traffic to your blog.
A vanity metric that bloggers obsess over is the monthly views. Although this doesn’t reflect on blog views, it is shown at the top of each Pinterest profile.
What are monthly views on Pinterest?
Monthly views are the number of times your pin has been seen on screen. Another word for this would be impressions. Therefore, we want to focus on what actually brings in blog traffic, which is pin clicks.
What is a pin click?
A pin click is where a reader will discover your pin and click on your pin to expand the description and can therefore click through to your blog.
Pinterest users can also save pins to their boards, which will expand your audience as their audience will see your pin. This can result in more impressions and more pin clicks. We now know what we are looking for, so how do we increase your pin clicks on Pinterest?
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How to get more pin clicks
The more engagement you get on Pinterest the better. You then need to create click-worthy pins to grab the readers attention as there are millions of pins on Pinterest. What makes your pin so special to the reader and how do you increase pin clicks on Pinterest?
Related: Is Pinterest still relevant in 2021?
Keywords in the pin graphic
Similar to when you create a blog post, you have the keywords that you focus on, a pin is the same. Each pin should focus on a keyword. When creating a pin, you need to include enough information to draw the reader in. For example:
Keyword – Winter Jackets
Pinterest graphic – Best winter jackets that you need for winter 2021
The keyword is included and we’ve also included an extra keyword ‘Winter 2021’
Size of the pin
The preferred size of a Pinterest pin is 1000×1500 pixels, but you can create other sized pins. For all video pins, we recommend using 1000×1500 size, but when creating standard pins, you can test what works best for your niche and viewers.
For example, 1000×2000 pixel pins do perform well when they include a lot of information or a tutorial.
Mix up your pin sizes throughout your pinning strategy.
Descriptions are one of the most important factors of the pin. Of course, you have to draw the reader in with the pin design, but in order for the pin to be found by the reader, the description has to be Pinterest optimized.
Things to include in your descriptions:
- Keywords relating to your blog post
- Power words to grab the attention of the reader, such as ‘Easy, simple, must-read, quick’
- 2-3 hashtags
Within the 500 characters, you need to sell your pin. Why should the user click on your pin? What value does it offer to their life? Sell your blog post.
Pinterest offers 500 characters, use the full 500 characters! The more you include, the more keywords you will rank for.
Clear text overlay
Although you need optimized descriptions to get found, you also need to have a click-worthy pin that will grab the users attention.
In order to do that, you need to have a clear text overlay.
What is a text overlay?
Text overlay is the writing that you have on top of your picture. Let’s look at some good and bad examples.
In the first image, the text is difficult to read. Users are not going to spend time trying to read your text. It needs to stand out. In the second picture, we have added a block background to ensure that the writing stands out as it’s the writing that will sell your pin to the reader.
A great tool to use to create Pinterest pins is Canva. Click here for 30 days free.
Make sure you choose a clear and easy to read font. Also, be aware of your background colours. If you have a very light background, you may be able to use dark text without a block background, it will change for each pin.
Tease your audience
The reason we create pins is to get link clicks and blog views, therefore we need to tease the reader into choosing our pin and clicking on the link. Think of the pin as clickbait. For example, if your blog post is about 10 things that will help people lose weight, you could have a title like:
- Quick and easy ways that you can lose weight
- 10 simple ways to lose weight
- How to lose weight when you’re working full time
Add more specifics from your post to make the post more relatable.
If you have created a freebie incentive for your blog post to build your email marketing, you could have ‘freebie included’ in the pin title and on the actual pin. This lets the user know they are getting something for free if they click on your pin.
Include power words in your title and pin
As we mentioned briefly above, it’s about selling the pin to the user. A great way to grab the attention of the reader is by using power words.
Examples of power words:
These are words that will make the user want to click on your pin. Lets’ look at an example of a pin title with and without power words.
- Without – How to run 10 miles
- With – Quick ways to help you run 10 miles today
Adding the extra power words gets the user excited.
Pins that perform well
There are different types of pins out there that perform well, depending on your niche. Examples of pins you can create that will do well on Pinterest:
- How-to articles. People love to learn how to do something. These pins are educational and teach the user a new skill. These types of pins perform exceptionally well as the reader benefits from reading your article.
- Step by Step. These are similar to how-to guides but the step by step would have more detail. You could include a collage of pictures on the pin to show the stages of your blog post.
- Infographics. These perform well because people enjoy how eye-catching infographics are, they can contain a lot of information and tend to be longer pins than the standard 1000×1500.
- Aesthetic pictures. If you’re a photographer and take incredible content, Pinterest is a great place to market. People love to see pictures that are aesthetically pleasing.
How to increase pin clicks on Pinterest
Although we may get wrapped up in the vanity metric of Pinterest and monthly viewers, the pin clicks and outbound clicks are what builds blog traffic. It’s important to focus on how to increase pin clicks on Pinterest as it will then increase your blog views.
If your impressions are very high but you’re pin clicks are low, this means your descriptions are working because your pins are being found but your pin design isn’t catching the eye of the user. If this is the case, start looking at redesigning your pins. Once you improve your pins you’ll improve your pin click rate.
What are some tips you find useful for increasing pin clicks on Pinterest?
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