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How to create a viral pin on Pinterest

Pinterest is still ranked as one of the most popular platforms for blogging. Not only can we build blog traffic but also affiliate sales just by pinning to our boards.

As a blogger who uses Pinterest to build traffic, having a pin go viral can really help boost traffic to your blog. If you’re pinning on Pinterest and not sure why your pins are not working? Let’s look at how to create a viral pin on Pinterest.

Like this post? Pin it for later!

How to create a viral pin on Pinterest. Are you looking to boost your blog traffic with Pinterest? Are you looking to have a pin go viral on Pinterest? Check out these ways you can create a viral pin and sky rocket your traffic. The Bloggers Incentive

What does viral mean?

A pin going viral means that a pin will gather more traction than your other pins normally would. For example, if your average click rate is 1000 clicks per pin, and you have a pin that receives 100,000 clicks, that pin has gone viral.

When bloggers start using Pinterest, they often think a pin going viral is just luck. We are here to tell you, it’s not! There are specific steps that you can follow that make your pin go viral on Pinterest.

How to create a viral pin

We have listed the top 12 ways you can get your pin to go viral organically. We will not be including ads in this post as we are looking to grow organically from Pinterest.

Related: How to grow on Pinterest in 2021.


Create content for a popular niche

For Pinterest, specific niches perform better than others. If you have a blog within one of the popular niches, you will have a better chance of going viral. Niches that are popular on Pinterest:

  • Home decor
  • Travelling
  • Art
  • Design
  • Quotes
  • Mindset
  • Self-care
  • Crafts
  • Cooking

Creating content that does well already on Pinterest is going to help you boost your pins.

Related: How to choose a profitable niche.

Choose a catchy headline

When creating a headline, you have 100 characters on Pinterest. Use all the characters if possible, the more keywords you include, the better chance you have of your pin going viral.

A great tip for creating headlines is including power words.

What is a power word?

A power word is a word that provokes emotion. Instead of ‘how to lose weight’ you could have ‘Easy and quick ways to lose weight’ The power words easy and quick build an emotion with the reader because they are interested in losing weight both quickly and easily. Also, using a power word can trigger curiosity in the reader. If you’re offering a quick way to lose weight that will save them time, they want to know about it.

Examples of other power words:

  • Effortless
  • Miracle
  • New
  • Simple
  • Painless
  • Impressive
  • Basic
  • Huge
  • Intense
  • Light
  • Healthy

All the above words spark an emotion or curiosity.

Related: Is Pinterest still relevant in 2021?

Design your pin for your readers

If you are looking to create a viral pin, you need to create it for your audience. Using your analytics on Pinterest, find out where users are seeing your content. Are they using a desktop, mobile or tablet?

Audience on Pinterest. What device they are using to view your content.

I can see that almost 50% of my audience is on IPhone and then a further 38% are using an Android mobile. I would then want to create pins based on what looked good on a mobile device.

Things to consider:

  • Size of pin
  • Graphics
  • Font
  • Font size

Colour pallets

When you are creating your pin, you are looking to create something that is aesthetically pleasing that catches the eye of the user.

Canva offers colour pallet ideas when creating designs. Try Canva for free for 30 days!

Colour pallets on Canva.

Related: Why is branding so important for blogging?

Add overlays to your pins

To ensure that your text is clear and easy to read, you can use an overlay on your pictures. This makes it easier to read for users. If a pin is unclear, users are going to spend time figuring out what your pin means.

A bad example of a pin that would not perform well because it is difficult to read.
An example of a pin that would perform well because it has clear writing that it easy to read.

Keyword research

When you are creating a blog post, you complete keyword research, you would follow the same process when creating a Pinterest pin. You can use similar keywords to your blog post but complete your Pinterest research first.

How to do keyword research for Pinterest

Type in your blog post keyword into the search bar. Pinterest will then bring up the most popular keywords that people have used when searching for your keyword.

You can then use the related keywords to use on your Pinterest title and description.

Pinterest search bar allows you search for keyword terms.

Repin your own pins

Once you create a pin, you can then re-pin your own content to different boards that are relevant to the pin. For example, f you create a pin for winter jackets, you could then pin that to:

  • Jackets
  • Winter outfits
  • Comfy jackets

Although creating fresh content is preferred, you can still pin your older content to relevant boards.

Check for trends

Pinterest has a trends feature that shows what is currently trending on Pinterest. You can set the area to UK, USA and Canada.

Trends on Twitter are great for going with what is trending on twitter.

Using trends will allow you to keep up to date with what will perform well on Pinterest as it’s the most searched for term.

Check your peak hours

Your users will have peak hours and they will also be in different time zones. For example, a lot of our readers are based in the USA, therefore we schedule pins between 2am and 6am UK time as this is the peak time for our users.

Pinterest has a free scheduling tool that allows you to schedule pins. Although there are paid services out there, the scheduler built into Pinterest works the same. The only downside is that there is a 30 pin limit for scheduling.

How to schedule a pin:

Pinterest - how to schedule a Pinterest

Create your pin as normal and before you click publish at the top, change the bottom tab to publish at a later date.

This will then schedule your pin for your set date.


Add share buttons to your posts

A great free plugin that WordPress offers is social warfare. Social warfare adds social share buttons to each of your blog posts. This makes it easier for readers to share your content. This includes a Pinterest share button.

Use paid stock photos or your own photos

Using paid stock photo sites are beneficial because fewer bloggers have access to the paid content, the image will not be used as often.

The downside of using free stock sites is that often a lot of the images are used multiple times.

Related: 7 best free stock sites for beginners.

Use alt text

When creating a pin, remember to add the alt text before publishing the pin. When you add keywords to an alt text, this gives you another opportunity to be found for that keyword. The more keywords you include throughout your pin the better.

Such as:

  • The pin
  • Heading
  • Description
  • Alt text
  • Link

How to create a viral pin for Pinterest

Content going viral isn’t about luck on Pinterest, it’s about creating incredible content that is worth sharing. Creating Pinterest content does require more work than other platforms, but the rewards are worth it.

Following the above 12 steps, your content will be going viral. Pinterest does take time, be patient.

What are some tips that helped you go viral on Pinterest?

Like this post? Pin it for later!

How to create a viral pin on Pinterest in 2021. Are you struggling to create content on Pinterest that is performing well, check out these 12 tips that will help your blog traffic sky rocket. The Bloggers Inventive.

This Post Has 12 Comments

  1. Jessica Eishow

    i still haven’t completely dedicated enough time to Pinterest for my blog to get it more traffic which is a real shame but mostly because i don’t know where to start so thank you for these great tips!!

    jessica |

    1. Hi Jessica! I completely understand, Pinterset does take a lot of time, but it is worth it! I’m glad you found the tips useful! Alicia

  2. Ruth| Ruthiee loves Glamour

    I needed to read this Alicia. Pinterest is one of the most challenging social media to me lol. I need all the tips I can get when it comes to Pinterest. I haven’t posted on my Pinterest account for months now. I have been planning to get back to it so this was useful.

    1. Hi Ruth! I am glad you enjoyed the post! Pinterest can be a really useful tool for blogging! Glad to hear you’re getting back into it. Alicia

  3. Shay

    Great info! Thank you for sharing these tips. Pinterest is very different from other platforms, so this is very helpful for a beginner

    1. Hi Shay, Pinterest is very different compared to other platforms but worth the extra work! I’m glad you found the post useful! Alicia

  4. Such a great helpful post! So in depth and very easy to read along. Pinterest has been a bit annoying for me lately, mainly due to not feeling like I have enough time to work on it lol going to implement some of these for sure!

    1. Hi Jordanne, thanks for reading my post! I totally agree with what you’re saying it’s hard to commit as it takes so much work! Alicia

  5. Lynn

    I love Pinterest! Despite all the algorithm changes, it’s still my fav platform! I’ve had a few pins gone viral and I’m hoping to get my Fall ones as well! Pinning for later! Thanks for sharing xx

    Lynn |

    1. Hi Lynn, I am positive that your pins will go viral, your blog and branding is on point! I can’t wait to see your content for the fall! Thanks for commenting! Alicia

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