Pinterest is still ranked as one of the most popular platforms for blogging. Not only can we build blog traffic but also affiliate sales just by pinning to our boards.
As a blogger who uses Pinterest to build traffic, having a pin go viral can really help boost traffic to your blog. If you’re pinning on Pinterest and not sure why your pins are not working? Let’s look at how to create a viral pin on Pinterest.
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What does viral mean?
A pin going viral means that a pin will gather more traction than your other pins normally would. For example, if your average click rate is 1000 clicks per pin, and you have a pin that receives 100,000 clicks, that pin has gone viral.
When bloggers start using Pinterest, they often think a pin going viral is just luck. We are here to tell you, it’s not! There are specific steps that you can follow that make your pin go viral on Pinterest.
How to create a viral pin
We have listed the top 12 ways you can get your pin to go viral organically. We will not be including ads in this post as we are looking to grow organically from Pinterest.
Related: How to grow on Pinterest in 2021.
Create content for a popular niche
For Pinterest, specific niches perform better than others. If you have a blog within one of the popular niches, you will have a better chance of going viral. Niches that are popular on Pinterest:
- Home decor
Creating content that does well already on Pinterest is going to help you boost your pins.
Related: How to choose a profitable niche.
Choose a catchy headline
When creating a headline, you have 100 characters on Pinterest. Use all the characters if possible, the more keywords you include, the better chance you have of your pin going viral.
A great tip for creating headlines is including power words.
What is a power word?
A power word is a word that provokes emotion. Instead of ‘how to lose weight’ you could have ‘Easy and quick ways to lose weight’ The power words easy and quick build an emotion with the reader because they are interested in losing weight both quickly and easily. Also, using a power word can trigger curiosity in the reader. If you’re offering a quick way to lose weight that will save them time, they want to know about it.
Examples of other power words:
All the above words spark an emotion or curiosity.
Related: Is Pinterest still relevant in 2021?
Design your pin for your readers
If you are looking to create a viral pin, you need to create it for your audience. Using your analytics on Pinterest, find out where users are seeing your content. Are they using a desktop, mobile or tablet?
I can see that almost 50% of my audience is on IPhone and then a further 38% are using an Android mobile. I would then want to create pins based on what looked good on a mobile device.
Things to consider:
- Size of pin
- Font size
When you are creating your pin, you are looking to create something that is aesthetically pleasing that catches the eye of the user.
Canva offers colour pallet ideas when creating designs. Try Canva for free for 30 days!
Add overlays to your pins
To ensure that your text is clear and easy to read, you can use an overlay on your pictures. This makes it easier to read for users. If a pin is unclear, users are going to spend time figuring out what your pin means.
When you are creating a blog post, you complete keyword research, you would follow the same process when creating a Pinterest pin. You can use similar keywords to your blog post but complete your Pinterest research first.
How to do keyword research for Pinterest
Type in your blog post keyword into the search bar. Pinterest will then bring up the most popular keywords that people have used when searching for your keyword.
You can then use the related keywords to use on your Pinterest title and description.
Repin your own pins
Once you create a pin, you can then re-pin your own content to different boards that are relevant to the pin. For example, f you create a pin for winter jackets, you could then pin that to:
- Winter outfits
- Comfy jackets
Although creating fresh content is preferred, you can still pin your older content to relevant boards.
Check for trends
Pinterest has a trends feature that shows what is currently trending on Pinterest. You can set the area to UK, USA and Canada.
Using trends will allow you to keep up to date with what will perform well on Pinterest as it’s the most searched for term.
Check your peak hours
Your users will have peak hours and they will also be in different time zones. For example, a lot of our readers are based in the USA, therefore we schedule pins between 2am and 6am UK time as this is the peak time for our users.
Pinterest has a free scheduling tool that allows you to schedule pins. Although there are paid services out there, the scheduler built into Pinterest works the same. The only downside is that there is a 30 pin limit for scheduling.
How to schedule a pin:
Create your pin as normal and before you click publish at the top, change the bottom tab to publish at a later date.
This will then schedule your pin for your set date.
Add share buttons to your posts
A great free plugin that WordPress offers is social warfare. Social warfare adds social share buttons to each of your blog posts. This makes it easier for readers to share your content. This includes a Pinterest share button.
Use paid stock photos or your own photos
Using paid stock photo sites are beneficial because fewer bloggers have access to the paid content, the image will not be used as often.
The downside of using free stock sites is that often a lot of the images are used multiple times.
Related: 7 best free stock sites for beginners.
Use alt text
When creating a pin, remember to add the alt text before publishing the pin. When you add keywords to an alt text, this gives you another opportunity to be found for that keyword. The more keywords you include throughout your pin the better.
- The pin
- Alt text
How to create a viral pin for Pinterest
Content going viral isn’t about luck on Pinterest, it’s about creating incredible content that is worth sharing. Creating Pinterest content does require more work than other platforms, but the rewards are worth it.
Following the above 12 steps, your content will be going viral. Pinterest does take time, be patient.
What are some tips that helped you go viral on Pinterest?
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