Most bloggers start out as hobby bloggers and the thought of getting to blog full-time whilst earning a livable wage is a pipe dream. We are here to tell you that it’s a very realistic dream and want to help you build your blogging empire that allows you to work from home.
A lot of non-bloggers don’t understand how bloggers make money, but there are in fact a number of different income streams that bloggers can tap into. Another misconception about making money from a blog is that you have over 100,000 sessions per month to make any sort of money, again this is not true.
As a smaller blogger, you can still earn an income from your blog, you just have to know the right avenues to explore.
We have listed the top 5 ways to make money blogging in 2021.
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Working with individual clients is a great way to start building up a portfolio. With client work, you are only required to work with a small group of people to ensure an income. In comparison to affiliate marketing where you have no control over if a person buys a product through your link. This is a great way to make money blogging in 2021 when you’re a beginner.
Client work can be done for most niches, some examples are:
- Life coaching
- Self-care coaching
- Group talking sessions
- Food planner
- Food budgeting
- Online cooking lessons
- Online painting lessons
- Drawing lessons
- Painting feedback
Within each niche, there is a way to work 1 to 1 with clients. Client work is about building a relationship and trust with the person as they are investing in you in order to invest in themselves, therefore your service has to be the best of the best.
If you’re just starting out and struggling to build your first few clients, you could offer your services for free to a select number of people. In return, you would require feedback and testimonials that you can then use on your blog to promote your client work. Having testimonials on your blog will boost your sales as others can see that it has worked for other users.
Related: How to select a target audience.
Affiliate marketing is a great way to make passive income, but it does require some work before you can build a substantial amount of money. What is affiliate marketing? Affiliate marketing is when you include a link to another product. If a reader clicks through the link and buys the product, you would earn a commission.
How to make money with affiliate marketing.
- Earn trust with your readers. If you are recommending a product to your readers, you should always use the product first and ensure that you like it. If you are promoting a bottle of shampoo that is £50 but you hated it, your readers can tell it’s all about the money. Also, never promote a product that you haven’t used yourself. Build a trustworthy bond with your readers.
- Don’t overdo it. Posting affiliate links can be difficult because you don’t want to put the reader off by having 50 links in your post, but you also want to sell the product enough that it sparks an interest in the reader.
To earn a large amount through affiliate marketing, it is easier to have a larger audience but if you start putting in the work sooner rather than later, it will make it a whole lot easier. This is because your first posts will still gain traffic and therefore you should have your posts optimized from the beginning.
Related: How to create a blogging schedule.
Digital products have become so popular over the last few years and even more so since 2020. You can buy a course or E-Book on just about any topic. Therefore, it’s a market to tap into. As a beginner blogger, you are required to build trust with your readers first so that they will invest in your products, but if you’re creating quality content from the start – you’ll have no problem making sales.
Digital product ideas:
- Digital art
- PDF Documents
- Membership site
- Online community
- Video courses
Creating a digital product is great for passive income as you only have to create the product once and this will then generate an income for years to come.
Some platforms that you can sell digital products on are:
A lot of bloggers are put off by having adverts on their blog as it can come across as spam-like, but it’s important to use the right ad company and placement on your blog.
Pop up ads can come across as messy as it interferes with the reader’s experience, the reader has to go out their way to get rid of the ad. If you have ads on your sidebar and it doesn’t cause an inconvenience to the reader, you’ll be okay.
Finding the right ad network.
The only ad network that is worth using is Mediavine which have increased their requirements to 50,000 sessions in 30 days. For a beginner blogger this isn’t possible but something to work towards as their ads are user friendly and pay very well.
Although Google ads may be tempting because of the high acceptance rate, the payment rate is very low and for beginner bloggers would not be worth the time.
An alternative to using an ad network is to create your own adverts. For example, you can charge other businesses and bloggers to advertise on your site. This has become a very popular tool for beginner bloggers as it allows you to gather an income. I also think this is a great tool for other bloggers because the fee will be lower than larger blogs and allows them to advertise their blog without having a huge expense. It’s a win for everyone. Adverts are an easy way to make money blogging in 2021 as a beginner blogger.
Last but not least on the list is sponsored content. Sponsored content is where a brand or company pays you to write a blog post about their product. This could also be in a form of an Instagram post or even a tweet.
Sponsored content is a lot more popular than you think as brands are looking to get their name out there. Again, you don’t have to be a big-time blogger to get a sponsored content job, you just have to follow the correct steps.
- Reach out to brands within your niche. If you run a fashion blog, don’t include sponsored posts for travelling solo holidays as you are going to confuse your readers. Only reach out to brands that would benefit your readers.
- Be honest about your analytics. If you’re a beginner blogger, there’s no shame in that! You will have to charge a smaller fee than a large blogger, but building relationships at the beginning is key.
- Have a mixture of content throughout your blog. If you’re constantly writing posts about products that are sponsored your readers are going to get bored.
How to make money blogging in 2021
Although these are five of the main avenues for how to make money blogging in 2021, try and focus on one avenue at a time. Taking on too much work will burn you out. Give your full attention to one avenue until you’ve made a substantial amount from it.
It is possible to make money as a beginner blogger, don’t be fooled by larger bloggers saying you can’t.
As long as you post honest and engaging content, you will build trust with your readers, resulting in sales.
What are some income avenues you would like to explore?
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