Digital products are becoming the future. Don’t get me wrong, we all love a hard copy book and a paper copy of a planner but the easiest way to read an E-book or use a blogging planner is by using a digital copy.
I’ve used digital products throughout my blogging career and although I do prefer a good ol’ pen and paper, digital products are the future. Therefore, I use them.
Creating a digital product to sell to your users is a great passive income idea.
Why is a digital product passive income?
A digital product is passive income because the product is created and released to your readers. You have nothing to do except market it.
In regards to the actual product, the hard work is done.
Therefore, sales that you make from the product within the coming months is called passive income.
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What is a digital product?
Before we get ahead of ourselves, what is a digital product?
A digital product is a product that is created by a creator and sold online and is also only available for use online.
Examples of common digital products:
These products can be created for any niche and can help generate a healthy passive income.
Why you should create digital products for your brand
As we mentioned above, digital products can become a valuable source of passive income, which is the blogging dream.
Creating income from your blog is one of the goals when blogging, therefore creating a valuable product is a great way to do that.
Another reason why you should create digital products for your brand is that it allows you to create different types of content for your readers.
Don’t get me wrong, everyone loves an informative blog post but sometimes we need that little bit extra.
That’s where an E-Book would come in.
Creating a product that allows you to include more information will not only help you but also help your readers.
Related: My first income report in 2021.
Top 5 things to include when you create a digital product
When creating a digital product, there are a number of things you should include.
Let’s look at the top 5 things to include when you create a digital product.
Although you’re selling your product online, you are still required to cover all the legal matters.
It’s important to cover your product, otherwise, your product could be:
If you don’t include a disclaimer policy outlining exactly what the reader can and cannot do, you may not be able to do anything if your work is stolen.
Although it can be time-consuming to create a disclaimer policy, it’s better to cover yourself.
Related: 13 tools you need as a blogger.
Although you may think it’s easy to use your product, someone else may not.
Remember, of course, you know how to use your product. You created it.
Even if your product is simple, I would always include instructions on how to use it. As there could be one person who isn’t sure or is new to your niche.
Therefore, you want your product to be as easy to use.
Your instructions don’t have to be long, just something to outline your product.
If you’re creating a digital product you need an affiliate program.
What is an affiliate program?
An affiliate program is when your buyers make a commission from sales of your product that they have made. For example, if someone purchases your E-Book and then recommends your product to 5 other people, they would make a percentage of the sales because they made the sale.
Why should you have an affiliate program?
Let’s compare the options. You have an audience of 100 people and you make 10 sales. Without an affiliate program, your sales aren’t going to grow considerably until your audience grows.
With an affiliate program, the 10 people who purchased your E-Book will then recommend your product to their audience of 100.
You have then increased your reach from 100 to over 1000 people.
Related: How to reach your blogging goals.
Having clear contact information throughout your digital product is always better because it allows your readers to contact you with no problems.
As we mentioned above, we want to make it as easy as possible for your readers when they are using your products.
Include your email address and social media handles in your product which will also help increase your social media following.
Opportunity to provide feedback
If your readers are willing to provide feedback, take the opportunity.
Any feedback is good feedback.
Maybe there is a section that could be split into two sections and your readers point it out to you. This then benefits you in the future.
Therefore, you should include a section at the end of your product to allow your buyers to provide feedback.
This can be as simple as an email address and a section outlining how they get in contact with you.
Extra tips to include when you create a digital product
Those are the top 5 things to include when you create a digital product but we have added an extra section of things you should do with your digital product to help increase sales.
Format your content
Keep your content organised and formatted. No one is there to complete a puzzle, therefore you want to make it as easy as possible to navigate.
Things to include:
- A contents page outlining the page numbers and the sections.
- Page numbers throughout your E-Book or clear headings if it’s a course.
- Spell check EVERYTHING. Don’t leave it to chance, read over your content multiple times.
A common mistake that I have seen when reading E-Books is bloggers using a fancy but unreadable font.
Although the presentation is a large part of the product, you also want to make sure it’s readable and easy to understand.
People are there for the content at the end of the day.
Be honest about your product. Clickbait titles might make you sales but they won’t make you the second or third sale.
If your product is only 30 pages then don’t include a description implying it’s over 100 pages.
Be honest with your readers as they will appreciate it.
What to include when you create a digital product
These are the top five things to include when you create a digital product. Creating passive income is one of the benefits of blogging and you should utilize the opportunity.
Mix up your products as well. Some people love E-Books but others prefer courses.
How to know what to create?
Ask your audience.
Ask the people who will be purchasing your items, what exactly do they want from you and the product.
What are some things you always include in your digital products?
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