As a blogger, I love reading income reports, for a number of reasons. Due to curiosity, motivation and downright being nosy. When I started The Bloggers Incentive, it never really occurred to me that I would write income reports but as I see more and more of my students get disheartened by earning a small amount from blogging, I want to show a realistic side to blogging.
I love reading income reports of ‘How I made 100,000 in 2021 for blogging’ because it shows that earning a large amount is possible. Although these blog posts are enjoyable to read, I sometimes find myself wondering why I’m not making that sort of income.
Should I be doing the same as them?
This is when impostor syndrome kicks in and it’s important to remember that not every blog needs to be the same in order to make money.
Moving onto why you’re really reading this post.
My first income report for The Bloggers Incentive.
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My streams of income
Before we begin, I would like to make it clear that blogging isn’t a ‘get rich quick’ scheme and although I am sharing my income from this blog, I will also be sharing my page views, time and effort that went into my blog over the month.
In my previous blogs, I’ve never bothered with affiliate marketing as I never understood it. With this blog, I really wanted to give it a go and insert my links into posts that were relevant.
I made $30 with the Dreamhost affiliate program, which is around £21. (I will be creating this income report in pounds as it’s what I work in).
Although my income doesn’t mainly consist of affiliate marketing, this income is passive.
I have a few products that I released in August and although the sales are very small, I don’t believe my marketing plan was great. I have gone back to the drawing board to improve my content marketing for my future products.
Regardless, I made £6 from my branding kit which is actually free but people can offer to pay a donation on Gumroad.
I made £10 from one of my E-Books, The Pocketsize SEO Book which is my latest E-Book for beginner bloggers looking to build their SEO. I created this book because my SEO strategies were allowing me to rank quickly and I want to share my secrets with readers.
I had created my first piece of ghostwriting for a skin-care brand. I was really excited to work professionally with another brand and provide a piece of content. For this work, as it was a trial blog post, I charged $30 for 1,000 words. This may seem like a small amount but I wanted the experience more than the money.
This equals around £21.
The last way that I made money was by completing blog audits. This is by far my favourite way to make money as it lets me help other bloggers improve their SEO and content. I completed a total of 7 free audits to gather testimonials and then I made a further £64 from my blog audit services.
If you would like to work with me, contact email@example.com.
The total amount for my first income report
In total, I made £122 from my first month of launching my blog. This of course isn’t a livable income but it was extra income that I wasn’t expecting.
We have looked at my income, now let’s look at my expenses for the month.
Expenses for the month of August
As my blog is still in the start-up stage, I like to keep the costs down, where possible. I am a big believer in investing in yourself and the thing I have invested most within my blog is time.
I was able to cover my blogging expenses this month from the income that I made from my blog which was a huge success in my books.
I use Dreamhost as my self-hosting platform. I have been with them for over 3 years and I really enjoy their services. For this blog, I pay £5 per month which is more than Blue Host’s monthly fee but I am able to pay it in monthly instalments instead of a yearly fee.
I have been using Canva Pro for years and I am extremely happy with their service. I use this platform every day to create my pins, graphics and Instagram posts.
For the Canva Pro subscription, I pay £10.99 per month.
When choosing a platform I was torn between setting up a shop on my website or using a third party platform. I had a shop on my other blog and it made my site run incredibly slow. Although I pay a slightly larger fee by using a third party site, my site speed is better than previously.
For the blog audit, E-Book and Branding kit, I paid a total of $8.30 in fees, which is roughly £6 for the month on Gumroad.
For the client work I completed, I used Fiverr which takes a 20% commission of everything I make. I try not to use the platform very often but for this occasion, I accepted the fee. I paid $6 which is around £4.36.
In total, I paid 26.35 in expenses throughout the month.
Profit for August
I then calculated my total profit for the month of August to be £95.65. I was incredibly happy with this figure as it is my first month of The Bloggers Incentive.
My goal is to buy an IPad with the profit from my blog to allow me to work more remotely as my laptop isn’t always accessible. I have put £95.65 in my savings.
Stats for the month
I believe that making just under one hundred pound profit on my first-month blogging is a very successful goal, but it wasn’t easy. In this section of the post, I am going to share my blogging stats for the month and also a rough estimate of hours that I worked throughout the month to achieve this.
For the month of August, I reached 1,500 page views on my blog with a total of 444 users throughout the month. My blogging goal was exactly 1,500 therefore I am happy to have reached my goal.
Overall, I believed my blog performed very well and I am pleased with the results.
Over the course of the month, my DA score increased considerably which was a big shock.
My DA moved to 2 at the start of August but then decreased back to one when I had a crawling problem with my site. Once I sorted these problems at the start of July, my DA moved to 5 around the middle of August and then increased to 10 by the end of the month.
I owe my DA success to working extremely hard throughout the month on my SEO strategy. Although I love promoting my blog on platforms such as Twitter and Pinterest, Google is the end goal.
Related: What is a DA score in blogging?
Twitter is now my main form of traffic since Pinterest became a waiting game. I really enjoy using Twitter every day as I can connect with other bloggers.
In the month of August, I reached a new goal for my Twitter which was 152,000 impressions over one month. I am extremely grateful for all the support I have received on Twitter and will continue to use the platform throughout my blogging journey.
Time spent on my blog
Although I managed to reach all my goals for the month of August, I invested a lot of time into the blog. I was fortunate enough to be able to take a month off teaching to work solely on my blog to build it up.
I spent an average of 7-8 hours per day on my blog with maybe 1 or 2 days off in the entire month. Some days I spent a lot more time. Although I spent a lot of time on my blog without making a livable income, I am happy with the results.
My aim was to have my site health in good condition for the following months and a solid base to start from.
In September, I will be returning to teaching therefore, I will have to share my time between the two.
Related: How long should a blog post be?
My goals for September
As we are on the 1st of September, I have created some goals for my blog, but keeping in mind that my time will be split between teaching, blogging and YouTube.
For my blogging income, I would like to generate £300 from my blog in September, which is a large increase but I believe with the correct marketing skills and time management this goal is achievable.
My goal is to also create a lot of content for October as I will be travelling again and I learned from the last time that I travelled that it’s difficult to keep up with my blog. Therefore, I am looking to create as much content as I possibly can for October.
My first income report
I hope you’ve enjoyed reading my first income report and found it motivational. I think that earning a profit of £95 is a great start to my blogging journey and I can only improve my skills. I have enjoyed writing this post and will continue to share my income reports throughout the coming months.
What are your thoughts on income reports and have you enjoyed this one?
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