As a beginner blogger, it’s common to think a target audience isn’t necessary because if everyone is your target audience then you’ll have a much larger reach. We are here to explain to you that you need a more defined target audience.
Although it would be great to target such a huge and varied audience, from a blogging perspective, it doesn’t work.
A back story: The first ever blog that I created five years ago had no target audience or direction. I worked extremely hard on the blog but it wasn’t going anywhere. I was writing about skincare, beauty, travel and mental health. I had no specific target audience. When I created my latest blog with a specific target audience in mind, I was blogging full time within months.
If you are new to blogging you may be asking:
- What is a target audience?
- Why do you need a target audience
- How to select a target audience for blogging
We are going to cover it all in this post.
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What is a target audience
A target audience is a group of people that your blog will specifically target. Your target audience is defined by some of the following demographics:
Your target audience is your blog demographic and the people you want to be targeting when creating new content and products.
Creating your ideal target
A great exercise for figuring out your target audience is creating a fake person that is your ideal reader. Answer the following questions about who you would want this person to be.
- What age and gender is the person?
- What do they do for a living?
- Where do they live in the world?
- How much money do they make?
- Are they single or married?
- What are their hobbies?
- Why do they read your blog?
- What problems does your blog solve?
If you are a fashion blogger that creates fashion trends for people on a budget, your target audience could look like this:
Females, aged 18-30. They work part-time whilst attending university, therefore they don’t have a large amount of disposable income. They live in the UK. They are single. Their hobbies include going out with friends, fashion and studying. They enjoy wearing fashionable outfits when they go out with their friends. The problem they have is that they love fashion but cannot afford designer clothes, they are looking for an alternative. Your blog could help your target audience find fashion deals and do it on a budget.
Once you’ve created your ideal person, you can take the main points such as age, gender, students on a budget who enjoy fashion and work with that.
The difference between a niche and your target audience
Although they are similar in defining your blog, your niche and target audience are two separate things that you need to define.
A niche is a topic that you will talk about throughout your blog. Niche examples are fashion on a budget, finances for young people, how to blog for beginners.
Your target audience is the people you will target. The target audience is interested in your niche and therefore become the people you will attract.
Define both of these topics before you move forward with your blog.
Related: How to choose a profitable niche.
5 reasons why having a target audience is important
As we mentioned above, having a target audience is incredibly important for a beginner blogger as it creates a sense of direction.
Let’s look at an example:
You don’t have a defined target audience and you create posts that would cover a large audience. Such as travel content, how to become a doctor and how to do make-up. You then release a product on how to get the perfect winged eyeliner. Before you release that product, you’ve dropped two-thirds of your marketing potential because only a small part of your audience is going to be interested.
Having a defined target audience will help you transition from a hobby blogger to a full-time blogger. Let’s look at the top five benefits of having a target audience.
They help you create better content
Having a defined target audience will allow you to connect to your readers on a personal and deeper level. It’s about building the trust through the screen. Once trust is built, your audience is going to then help you create better content.
You can ask for feedback from your readers along with performing case studies to understand what the reader is looking for.
They are going to come back to your blog
If you create a blog that is specifically for how to travel the world as a solo budget traveller. Once your target audience discovers your blog, they are going to continue to come back because you offer a lot of value to their journey. If you’re creating content about travelling, saving money and the best places to stay, the reader will not have to look anywhere else as your information is so valuable. This will then help you build your email list because you are building trust with the reader.
Create the perfect product
Having a defined target audience will help you create the perfect product as you know exactly what they want and need. For example, if you audience comes to you for advice on how to save for a house when you’re under 25. You could then create a budget spreadsheet on how to track expenses. This would be a perfect fit for your target audience.
They will want to buy from you
If you are looking to blog full-time, you will need to make a full-time income. In order to do that, you need to create products. Having a defined target audience will help you create the product that they need. Therefore ending in a purchase.
For example: if you have a vague target audience of 100 people, you then release a product for how to save money. This product may only make 5 sales. If you have a defined target audience of 20 but 10 purchase your product, your audience may be smaller but these are the people that are genuinely interested.
You’ll know where to promote your blog
Where to promote your blog online can be a difficult choice to make, but once you find out where your target audience likes to be, you can follow them.
If you run a blog on the best knitting practices for older women, you’re not going to target Instagram because Instagram isn’t their desired place to be.
Places to market would be Facebook and Google as your target audience trusts the platforms.
How to find your target audience
We have looked at what a target audience is and why it’s important to have one but we need to know where to find them.
Using social media, we can define our target audience.
There are a number of Facebook groups out there that help beginner bloggers. In these groups, you can ask questions to other bloggers and also ask questions to your potential target audience.
Once you have been running your Pinterest account for a few weeks you will be able to see your analytics. This will outline the gender, age, location and what device they use to find your content. Use this important information as it’s free and can be very insightful.
You also have access to the Pinterest trends feature that will allow you to see what is trending in your country.
Twitter is a great place for building connections. Unlike Pinterest, you are building connections with your readers directly instead of through pins. Although Facebook is a useful tool for blogging, you have to be friends with people in order to connect, no one wants to connect with strangers on Facebook. With Twitter, you are connecting with people directly and you are not required to follow them.
You can use this to your advantage to reach out to new readers.
How to select a target audience for blogging
As you progress through your blogging journey, your target audience can change. People change and your blog will grow with your audience.
Take the time to learn about your audience as it’s going to make building your blogging empire a lot easier. Learn their likes, dislikes and problems within your niche and this will help you create more content and products.
Who is your target audience?
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