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Is it worth starting a blog in 2021? The honest truth about blogging in 2021

You wouldn’t believe how many people don’t start a blog because they believe it’s too late to start a profitable blog in 2021. You’ll hear the common phases:

  • ‘There are already millions of blogs on the internet’
  • ‘No one would read my blog’
  • ‘I couldn’t turn a blog into a business’

These statements are not true. Not even in the slightest. Well, there are millions of blogs on the internet, 600 million to be exact, but that should not be a con for creating a blog. This then leads to the question.

  • ‘Is it worth starting a blog in 2021?’

As we progress through the years, it’s become apparent that working online is a lot more accessible than ever before. The world continues to move to an electronic age which leads us onto our topic of the post. Is it worth starting a blog in 2021?

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Is it worth starting a blog in 2021? Are you thinking about starting a blog in 2021 but not sure if it's worth it? Check out this full post on why you should create a blog in 2021 and how to make a full-time income from your blog. The Bloggers Incentive.

Blogging history

The blogging world only started in 1994 by Justin Hall and was then continued by a number of people who followed in his footsteps. The term ‘weblog’ was invented in 1997 and was used to describe sites that posted personal content.

A lot of the early content was technical based because who could create a website other than people with the technical knowledge, the days before WordPress. The first journalism post was created in 1998 by Johnathan Dube who wrote an article about hurricane Bonnie.

Before 2000 hit, a number of people were creating ‘weblogs’. The term then changed to blog once it became more accessible for people to build websites.

It was in 1999 that Blogger was invented and was originally used for commercial work. The platform was then bought by Google in 2003 and became the Blogger platform that you know today. It was also that year that Google introduced Google Adsense that allowed bloggers to monetize their sites.

2003 was the year of big platforms as WordPress was also invented. In 2006, Google then bought one of the biggest platforms on the internet. YouTube. I mention YouTube in the blogging history because vlogging was also one of the biggest changes in blogging history.

So, why am I telling you this?

WordPress, YouTube and other major platforms have been around for less than 20 years. What a small period of time, why would you not create content because blogging has been around for less than 20 years?

Related: 12 reasons to start a blog.


Blogging is a business

There are two types of bloggers.

  • Hobby Bloggers – bloggers who are just looking to write, create and not earn money from their blog. Hobby bloggers create content in their free time and keep up the blogging trade as a hobby. I was once a hobby blogger because I didn’t realise I could make money from my blog.
  • Full-time bloggers – bloggers who are either making a full-time income or trying to. They view their blog as a business and something they can earn money from.

Blogging is a business. A lot of the research I had done for this post included statements like:

‘If you blog for money, you’ll never make it as a blogger’

I completely disagree with this statement.

Bloggers no longer have to blog for 3 years before earning an income. I will be creating a post about the income I made from my first ever month of blogging, to show my readers that making an income, even a small one to begin with, is possible as a beginner blogger.

It’s okay if you are blogging to make money. Of course, you have to enjoy the process as it is a lengthy one, but if your end goal is to become a full-time blogger, then you need to go for it.

Related: How to choose a profitable niche.

Is it worth blogging in 2021? 

A picture of a notebook, a laptop and a cup of tea.

Why do people start blogs?

I believe there are two main reasons why people start blogs.

  • Making an income
  • Sharing their experiences to help others

The answer for you could be both and both are okay answers.

Related: How to start a blog for less than 20 dollars.

Success stories

When looking for success stories, a lot of research was showing sites like huff post, Moz and CopyBlogger. Sites that make over 30 million per year on their sites. Yes, these are success stories but building a blog that makes 30 million per year is of course doable otherwise we wouldn’t have the above examples, but I want to look at independent bloggers that only started blogging within the last five years.

If you’re still wondering, ‘is it worth starting a blog in 2021?’ These success stories will help!

Ell Duclos

If you’ve read my previous posts, you’ll have noticed I do mention Ell Duclos, a lifestyle blogger who also built the Boss Girl Bloggers platform. She has recently moved across to create a blog about mindset, manifesting and spirituality.

I have been following Ell for years now and her blogs have really helped me grow as a blogger. She talks a lot about how blogging changed her life. How she went from being in a mountain of credit card debt to making $100,000 in 2020 from her blogs.

You can check out the income report here.

Ell is the perfect example of a success story that started her blog in 2017. Less than 4 years ago! Even though blogging had been around for 15 years at that point, Ell managed to build a blogging empire!

Ell Duclos a blog that is very successful and is a great example of how successful blogs can be if you work hard and put in the effort. Is it worth starting a blog in 2021? yes it is!

Kayleigh Zara

A blogger that I only came across in 2021 is Kayleigh Zara. I stumbled across her site through Twitter and I have been hooked ever since. Her blog covers a lot of ground so there is something for everyone.

I especially was interested in the blogging and finance tips that she offers. Kayleigh has been blogging for over 6 years, which yes goes over the 5 year mark but her success story was too good not to share.

Kayleigh recently released her June 2021 income report and my mouth dropped. She made just shy of £32,000 in June alone, before taxes. She is a huge inspiration in my blogging journey and has built an incredible platform.

You can check out her June income report here.

Kayleigh Zara is a successful blogger that I have been following for the last few months. Yes it is worth starting a blog in 2021 and you can become successful.

Related: How to increase your engagement on Twitter.

Why should you create a blog in 2021?

Now we know that it’s possible to create a successful money-making blog, why should you create a blog in 2021?

Having a blog can open your doors to financial freedom. Working independently and ditching the 9-5 life has never been so desirable. With your own blog, you can set your own hours, work where you want and have the freedom and creative space that you’ve always dreamed of.

You can also use your platform to help other people. How many times have you had a problem and Googled the answer?

9 times out of 10, you’ll be reading a blog to get the answer.

Related: How to make money blogging as a beginner.

Is blogging the easy choice?

The short answer is no. Blogging isn’t easy and sadly a lot of blogs fail for a number of reasons. Although it’s possible to create a money-making blog, all great things take time.

Looking at the above success stories, yes they are incredible women but their blogs didn’t grow to the size they did overnight or through minimal effort.

Blogging requires a lot of determination and motivation, even when you don’t want to do it.

The number of times I’ve had to write a post and I’ve had 0 motivation to create but I know I have to push myself. Working for yourself means that when you want a day off, the work doesn’t get done. You are the director, manager and employee all rolled into one.

Blogging can provide creative and financial freedom but you have to be prepared for blog posts to flop, low views on certain days and even months. To release products that only create a number of sales, but the most important thing to remember is that it’s good that these things happen. You can then go back to the drawing board and create a better blog post, take a different approach to blog views and improve your digital products.


Is it worth starting a blog in 2021?

To answer the question in the title of this post, is it worth starting a blog in 2021?

Yes, it is worth it.

Blogging has been around for less than 20 years, why would we stop now. Blogging is still going to be around in 100 years. If you want to create a blog, you can no longer use the excuse that there are too many bloggers out there. Your success will depend on your work, not the work of others.

A quote that I love to remember when I see other bloggers do well when I’m not is:

‘There’s enough pie to go around. Everyone can be successful. Success isn’t determined by other people’s failure’

If you’re looking to create a blog from scratch, check out my full guide on creating a site from the beginning. Including hosting, domain, WordPress and more.

Related: How to start a blog from scratch.

Like this post? Pin it for later!

Is blogging worth it in 2021? Are you thinking about starting a blog? Are you unsure if it's worth taking the risk to starting a blog? Check out my full post on why you need to start a blog and how you can become a successful blogging in 2021. The Bloggers Incentive.

This Post Has 34 Comments

  1. Ell

    I love this! Thank you so much for including me it means so much.

  2. Taryn

    Its nice to know that people have achieved some sort of success in their blogging endeavours. Its also hard acknowledging that you might not have the same results. I suppose its a really complex topic, many parameters that would contribute to realisation.

    1. Hi Taryn, I believe that anyone can succeed, it’s about how much work you are willing to put in, your blog is amazing. I don’t doubt it for a second! Alicia

    2. Margaret Nahmias

      True, but she is saying that it is possible. This is like starting any other business. You need the skills and time to make it work. The hardest part is identifying and building the audience.

      1. Hi Margaret! 100 you need the time to make it work and the dedication! Applying the right tools with that, it’s possible! Alicia

  3. Nons Mshengu

    Love this !

    Blogging is in fact a business ! It’s always worth it especially if you are someone who loves writing and sharing your own stories and advice !

    Kayleigh Zara is such an inspiration !

    Nons Mshengu |

  4. JamieAdStories

    I started mine this year and it is very worthwhile. You are right that it is not an easy option. Great post!

  5. I restarted mine this year because I miss reading and blogging! It was fun to start from scratch but the differences when it comes to community engagement are very different now compared to when I started in 2014, because of the changing algorithm in social media.

    1. Hello Inah, thanks for checking out my post. Yes it really has changed over the years it’s crazy isn’t it? I’m glad you got back into the blogging game! Alicia

  6. Rachel Duerden

    It’s definitely not easy to write a blog and it does take a long time to grow. But, I think it’s worth it. ?

  7. I’m in the Hobby blogger camp but really enjoy learning how others earn income from their sites! Absolutely fascinating. Thanks for sharing.

    1. Hi Jodie, thanks for checking out my post. I love your blog and you should think about earning money from your blog as it’s amazing! Alicia

  8. Della Driscoll

    I love this post! I think blogging is something everyone should try if they have a passion for writing. I’m mainly a hobby blogger but take on opportunites if they fit with my passions x

  9. Vourneen

    Such a great post for anyone deciding whether to start a blog! And I love the success stories you shared. So inspiring!

  10. Mind Beauty Simplicity

    i’m def in the hobby blogging category – it’s funny how i noticed a lot of people went to blogging during quarantine. now, i’m trying to balance this with other jobs and it’s difficult at times. but i keep at it because i maintain this mindset that blogging is a great creative outlet.

  11. Blogging is very well worth it in my opinion. I started blogging last November and it has been an amazing experience. I know Kayleigh Zara and her blog is amazing. Thank you so much for sharing!

  12. Alexis

    Interesting post! I believe blogging was made less popular due to Youtube and video content in general, but there’s definitely an audience for blogging still. I categorize myself in between a hobby and a career blogger: I’m not making much money off my blog, but I want it to be professional. Time is definitely the biggest hindrance because it can take a full year before you’re really invested with an audience. But otherwise, with dedication, I can totally see bloggers becoming successful! Thanks for sharing!

  13. Lindsay

    Thanks for sharing this! You should have seen the looks people gave me when they said I’ve started a blog??? But I knew it was what I wanted to do. I really enjoy writing about my travel experiences and I’ve met some great people online virtually, but I admit, it is much harder than I ever thought it would be 🙂

    1. Hi Lindsay! I’m so sorry to hear that you went through that! I love your blog and I can’t wait to see what comes from it! Alicia

  14. readandreviewit

    Love this! I’m currently still a hobby blogger but I find it so amazing and inspiring that people can earn a full time income from their blog – so much work goes into it! I’d definitely love to try and monetize my blog sometime in the future. Thanks for sharing x

  15. Jaya Avendel

    I love that you share some examples of bloggers who are successfully making money off their writing! That those two bloggers also share their income reports is so helpful; it is a learning experience to see how people make money, so I am excited that you will be sharing your first one soon!
    Thank you for sharing some important reasons why is it worth it to start a blog ANY time of year!

    1. Hi Jaya! Thanks for checking out my post. I love those bloggers success stories and you can read all their income reports too! I love how honest it is. Alicia

  16. jessica

    i started my blog in 2020 in the middle of the first uk lockdown and even though i haven’t made much money yet i don’t regret it at all! i love blogging so much!

    this was a great read thank you for sharing your thoughts!!

    jessica |

    1. Hi Jessica, it can take time to make money from blogging but I’m so happy to hear that you’re still powering through, you’ll 100% get there! Alicia

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