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You’ve selected your niche, created your blog and now you’re ready to start writing. You’re probably thinking…where do I even start? Writing your first blog post can be daunting but practice makes perfect. This leads me to my first piece of advice.
Just start writing.
We will go over all the important factors that you have to include in your blog post, but just start writing to get something on that blank white screen.
There are a number of things that you must include in your blog post in order for it to:
- Rank on Google and perform high SEO.
- Become a high-quality piece.
Let’s jump into how to write your first ever blog post – the beginner’s guide.
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Once you have chosen the topic of your post. It’s time to think of a name that will catch your readers attention. For example, if your topic is board games. A title like “board games” isn’t going to grab your reader’s attention. Here are a few examples:
- Fun and easy board games to play
- The best board games to play in a group
- Top 10 board games to play at parties
Give your readers as much context as you can. Also, add a little jazz to it, it needs to sound exciting! The title is the only thing that the reader is going to see before clicking on your post, therefore it has to be 100%.
The outline of your post
You have your title ready, now it’s time to start writing your post. There are a number of things to remember when writing a blog post. Before writing anything, create a quick outline either on the post, you can delete it later, or on your notes.
Creating an outline will help you stay on topic and cover everything. It can be easy to get lost in your writing and miss out on important points that you wanted to include. Also, have your long-tail keyword noted so that you remember to include it.
A blog post isn’t a novel
Break your paragraphs up. No one is here to read a fifty-page novel. It’s important to make each paragraph no more than six to seven lines. Although you are looking to build page views, you are looking to retain your readers for as long as possible as well.
Break up your text by splitting your blog post into sections. You can do this by using the header function. This will allow you to use different sizes of text. You can then create sections for your blog post.
Important tip! Never use more than 1 H1 heading on your blog post. Your H1 size is for your title only.Important tip – The Bloggers Incentive
Use graphics throughout your post
Blog posts aren’t books, you have the freedom to include graphics. There are a number of ways you can include graphics in your post.
- Your own photos
- Stock photos
- Hand drawn graphics
- Pinterest pins
Use a mixture of these throughout your post to again, break up that text and give the reader something else to look at.
For designing your own graphics you can use Canva! Click here for 30 days free Canva Pro.
Important tip! Remember to add alt text to all your graphics. Include your long tail keyword, but try not to overuse it.Important tip – The Bloggers Incentive
Use lists to break up the text
Everyone loves a good list. If you are looking to shorten some text, why not use a bullet point list to get your point across in an organised manner.
I find lists to be a very effective piece of writing in a blog post because they are short, easy to read and straight to the point. The readers know exactly what the aim of the list is.
To create a list on a blog post, click on the plus + at the side of the block and type ‘list’. Easy as that!
Word count is always a funny one because it really depends on your niche and what the post is about.
For example, recipe posts may be shorter because they consist of short lists and easy to read instructions. Compared to a post about creating a website from scratch.
I like to follow the rule of always posting content over one thousand words. You want your posts to be informative but also not too long where the reader will get bored by the end of the post.
I cannot express this enough, spell-check all your work. Mistakes are made, it’s very easy to do, but proofread and spell check all your work.
Don’t you hate it when you’re reading a good piece of work and there are capitals missing, words spelt wrong and the grammar is all over the place? Most readers will close the tab down because if you haven’t taken the time to go over your work, why should they take the time to read it.
A featured photo
After your post is looking great, you need to add a featured photo. This is the photo that people will see before they click on your blog post. Keep the featured photo linked to the topic of your post. For example, if your post is about winter fashion – don’t include a picture of a dog. Keep it on topic.
For your featured photo, you can use either your own photos or a stock photo.
Assigning your post to a category
Before starting the post, have a category in mind for the post. It’s important for SEO to assign the correct category.
Category examples for a fashion blog would be:
- Winter outfits
- Less than $100
- Spring collection
- Beige tones
Therefore, once a post is finished about beige jackets to wear you can then assign it to the beige tones category.
On the right-hand side of your post, there is a tag section. There is where you would type keywords or phrases. This means when people use the search feature on your site, your blog post will come up for that number of search queries.
Important tip! Do not add anymore than 10 tags. Keep it short and sweet.Important tip – the Bloggers Incentive
A plugin that is going to become your best friend is Yoast SEO. This plugin is free and you can download it straight from the WordPress store.
Once installed it will then show up on each of your blog posts in the edit function.
Yoast SEO has four functions in the free version which allows you to check and amend the following:
- SEO – the plugin will rate your SEO for the blog post. The best thing about the plugin is that it will tell you exactly what you need to change in order to up your score. You want to move as many things as possible to the green zone. You also insert your keyword into the plugin, it will then calculate if you have used it enough throughout the post. Another feature in the SEO section is the SEO title, the slug and meta description. These all must be filled in, they also must include your longtail keyword.
An SEO title is the title of the blog post that will appear on Google. It’s important for this to again be eye-catching and also long enough.
A Slug is the URL after your website, for example, www.example.com/slug. Once the post is posted, I would advise you not to change your slug. If you have posted the link over your social media platforms and then amend the slug, your link will be broken.
The meta description is a snippet of your post that readers will see on Google. Using the limited characters, you need to sell yourself to the reader, explain why this post is so click-worthy.
- Readability – this section of the plugin rates how easy it is for readers to read your post. Have you included sentence structure, transition words and is your passive voice below 10%. Again, they offer a red and green system which will allow you to see what you need to change in your post.
- Schema – This helps search engines understand your website and content. You can amend the settings for it but they have default settings for blog posts.
- Social – You can amend the Facebook and Twitter previews, images and titles. If these are not amended, your post will use the title given to the post, the meta description and the featured photo.
Conclusion – How to write your first ever blog post
If you’re struggling with how to write your first ever blog post, don’t worry you are not alone! it doesn’t have to be perfect, as long as it’s easy to read, enjoyable for the reader and something you have put the work into, your readers will see that.
You will get better over time with writing, it does take practice. Therefore, practice makes perfect. Try and write as many blog posts as you can to find your style and tone of writing.
What are some tips you would give to someone writing their first blog post?
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