As bloggers, it’s good to have multiple ways to earn readers, traffic and sales as social media platforms change all the time. A platform that has not changed too much over the last few years is Facebook.
You’re maybe wondering why bloggers would use Facebook as a form of networking as Facebook is usually used for friends and family.
Facebook also has a group feature that allows you to connect with others in a group.
Why do you need a Facebook group for your blog?
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Create a support group for your community
If you have a blog that is about mental health and anxiety, you could then create a Facebook group for your readers to join and connect with you and one another. Creating a community for your readers will allow you to get to know your readers.
Your readers can then ask questions within the group which you can answer with your blog posts. This is a great way to increase blog traffic.
For example, if a reader posts a question on things to help them sleep at night when you have anxiety and you have a blog post on the 5 best things to help people sleep, you can answer their message with a brief description and also link your blog post.
Of course, you don’t want to over link but if you think your post would be useful, include it.
Receive feedback from your readers
Creating a space that you can directly contact your readers will benefit you in many ways. For example, if you release a new post or product, you can receive direct feedback from your readers before releasing the product to the public.
As an incentive, you can also give your readers a backlink in return.
You can also give your group members the opportunity to ask for feedback on their posts and products. This will allow you to return the favour and provide good feedback for your readers.
This again builds a relationship with your readers.
Improve product sales
Just like an email list, you have direct contact with your readers. When it comes to selling a digital or physical product, these are the platforms you are looking to target because you have already built up the clients. The people in the group already love your work, creating a loyal reader is done.
You now have to sell your product. The good thing about selling products to your Facebook group instead of tweeting about your product is because tweeting out will send it to your followers but they could miss your tweet.
In a Facebook group, your members will receive a notification of a new post. Meaning you are alerting your group members of a new product, making it easier to grab their attention.
Use the Facebook group for a course
A lot of the time, when you participate in a course, the course also has a private Facebook group attached to it for people who have participated in the course. This will allow all your buyers to connect with one another and share questions that they might have about your course.
Another great reason to set up a Facebook group for a course is receiving feedback or testimonials through the group. A lot of the time, people want to share their achievements due to the course, you can then use this with their permission as a testimonial on your website.
Also, creating a group for people who have already purchased from you, gives you direct access to people who have already made the purchase. These people already trust you, your blogs and your products.
A repeat customer has a 27% chance of purchasing from your store again. If you can then make a second purchase from that same customer, you have a 54% of making the third sale. With access to this group, you are increasing your chances of a sale.
Improve blog traffic
Facebook can help a lot with building traffic. Although it may not bring in consistent traffic like Twitter or Pinterest, it can bring in spikes of traffic.
Let’s look at an example.
For my other blog, I posted on my Facebook group that I managed to make more money in a day from my blog than my 9-5 job that I was working at the time.
In 1 day, I received over 500 page views from Facebook alone as people were curious about my blog.
Although posting on my Facebook group wasn’t giving me consistently 500 views per day, that spike really helped my bounce rate and my overall monthly page views.
Posting achievements and sharing your experiences on your Facebook group can draw readers in.
Related: How to grow on Pinterest in 2021.
How to set up a Facebook group
We now know why it’s so important to create a Facebook group for your blog, let’s now look at how you can build a Facebook group.
Before we start, you must have a personal Facebook account first.
Step 1: Creating the group
On the top of the menu bar, you have an icon of three people, you are going to click on the icon and this will take you to your group pages. This includes all the groups that are a part of and the ones that you manage.
You are going to click on the ‘Create new group’ button on the left-hand sidebar.
Once you create your group, you will be prompted to choose a name for your group, the privacy setting and also the option to invite people. Let’s run through these three factors.
Related: Blogging for beginners.
Choosing a group name
Choosing a group name is very important as this is what your group will be called. Do not use the name of your blog.
For example, if your blog is called ‘What Becky loves to eat’ and you name your group the same name, your name is not going to come up in the search box for Facebook because who is looking for what you love to eat?
Instead, you want to name your group something that will be easily found, such as:
- Recipe ideas
- Budget recipes
- Things to eat alone
These are group titles that people will be searching for. Although the group is for your blog, you want to make your group easy to find.
You have the option to create a public or private group and I would always advise you to create a private group on Facebook.
If you have a public group, anyone can join. You are looking to attract your target audience. If you have a public group, you could have 1000 members but only 100 of them are your target audience.
When you create your group, you will have the option to include rules in your questions before people join your group.
Also, if you are creating freebie incentives for people to join your Facebook group, you need to make sure that they don’t have access to the material without joining your group.
Choosing who to invite
Although you may want to invite everyone on your Facebook friends list, this isn’t going to work and I would not invite anyone off your friend list unless they are your target audience.
For example, if you have a group that is based around fashion on a budget, but you are inviting your dad and family members who have no interest in the subject, although you will have 10 members in your group, they are not your target audience.
Step 2: Adding your brand to the group
Once your group is created, you then want to add your branding to the group. You can add a header to the group which people will be able to see when they join your group.
It’s important to add branding to your group because you are using a different name from your blog, therefore this lets people know this is your group.
Step 3: Add joining questions
When you create your group, you want to get as much information as you possibly can from people when they join.
I like to ask my members:
- Are they a beginner blogger or an advanced blogger?
- What are they looking to gain from the group?
- I also ask for their email so I can send a FREEBIE incentive. This is really important for building your email list, but you have to give the member a reason to give their email across.
Why you need a Facebook group for your blog
Creating a Facebook group is the first section, you then have to maintain your Facebook group and create content for your group, otherwise, your members are not going to stick around. We are going to create a separate post on the upkeep of a Facebook group as there is a lot to think about.
Creating a Facebook group for your blog can be beneficial for generating traffic, sales and building a group of loyal readers.
Check out my Facebook group, blogging for beginners!
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