As social media changes, it sparks a big question in the blogging community. Are Facebook groups useful for blogging? Facebook groups have been around for years and have provided a lot of value over the last few years, but are they still worth the effort?
There’s a reason why Facebook is still one of the main social media platforms and that’s because, in 2021, there are over 2.85 billion active accounts. That is a lot of people, in comparison to Instagram who is sitting at 1 billion which ties with Tik Tok who is also sitting at 1 billion users in 2021. Facebook is the clear winner, but why?
Facebook has a stigma that it’s for the older generation, which in some cases I do actually agree on, but Facebook has a lot more features than we think. Such as the group features.
I believe in this debate there are two sides to the coin, so let’s cover both the pros and cons of using Facebook groups for blogging.
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What are Facebook groups for bloggers
The reason for blogger Facebook groups is to have a creative space where bloggers can connect, share and build ideas together.
When you think about it, it’s pretty amazing that a group contains so many creative and talented people. Blogger Facebook groups have discussions about new algorithm updates, questions if anyone is stuck and also a lot of promotion.
Pros of using Facebook groups for blogging
There are a number of reasons why you should use Facebook groups for blogging. They can provide very good value, when in the correct groups.
Connecting with other bloggers
This is by far the biggest pro of using a blogging Facebook group. The blogging community is one of the most helpful communities I’ve ever been a part of. If you have a question, someone will definitely have the answer.
Facebook groups allow bloggers to connect from all over the world. Connecting with other bloggers will allow you to create guest posting opportunities and even round-up posts. I have received a number of guest posts from using Facebook groups.
A lot of brand ambassadors are members of blogger Facebook groups and post sponsorship and gifted opportunities. This is a good way of starting out when you’re looking to work with brands. Cold emailing brands can time consuming but very beneficial if it works out. Finding opportunities in a group that is specifically for bloggers cuts out the waiting around for a reply.
Promoting your blog and social media
A lot, if not all of the blogger groups have a promotion thread. Each day it will be for a different platform. For example, Tuesday is for promoting your Instagram and Wednesday is for promoting your Pinterest.
In order for these to work, you have to interact with other bloggers. Posting your own link and leaving it up to everyone else isn’t going to work. It takes effort.
Increase your blog traffic
This links into promoting your blog, but you can then build upon your page views, which is one of the main goals for blogging. Posting valuable content that doesn’t come across as spam is the best way to get noticed.
Remember to only post your blog content if the group rules allow. A lot of groups will have specific rules on promotion, remember to read them through.
Gain followers and subscribers
After gaining readers to your blog, you will eventually build followers and subscribers, which is a big plus. Building your email list is extremely important when creating a blog. The more you put yourself out there, the better.
You can also promote your social media and do “follow for follow” which may seem like a dated practice but again is a great way to meet other bloggers who are looking to build their account just like you.
Find a support system
Blogging is challenging, time-consuming and hard work. I’ve never spoken with a blogger who hasn’t thought about giving up at some point in their blogging career. When you need a pep talk or just a boost of motivation, Facebook groups are a great place for it.
Everyone is there for the same reason, to learn how to blog and create an online platform that will allow them to work on their own terms. If you’re struggling with anything, the people in the groups are there to help.
Cons of using Facebook groups for blogging
As you can see, Facebook groups provide a lot of good and can really help boost your blog and build a community, but it doesn’t come without its faults. Let’s look at some cons.
As a lot of these groups have been around for years, the member count can be incredibly high. This can be great as there are more people to answer your questions, but when it comes to posting content in the group, a lot is missed because so much content is posted every day.
With groups of 50k members, it’s hard to keep up with the legitimate questions and the spam. To stop this from happening, a lot of groups have admin approvals, meaning that anything posted has to be approved by an admin first. Again, this can also be used as a con as it can take admin members days to approve a post. By then, the problem has been sorted.
Wrong target audience for promotion
When starting out as a blogger, I used these promotion threads every day and wondered why my traction was still so low, I was putting in all the effort.
If you have a blog about shopping, but you’re posting your content on a Facebook group that is help for bloggers, you’re posting to the wrong target audience. Don’t get me wrong, you may find some people who are interested, but will require a lot more effort than it’s worth.
An alternative would be to create your own Facebook group for your blog niche, therefore other people can join and you can set the rules and post content that will inspire the correct target audience.
Too large an audience
As I mentioned above, a lot of Facebook groups have been around for years. Therefore, the member count is considerably high. If you are posting questions, they can easily get missed or an admin may miss the approval.
When applying for groups, try to find a happy medium of users. If a group has 10 users, it may be a start-up which of course you can join but will offer little value until it builds. You also want to stay away from groups with 100k + users as it is almost spam-like with the amount of content posted daily.
Once something is posted, it’s then lost in the feed
Unlike Instagram and Pinterest, once something is posted in a Facebook group and a few days have passed, that post is now gone. Facebook will always choose to post new content over anything else. Therefore, if you are posting questions and they are missed at first glance, they are then gone.
Facebook groups to join as a blogger
Although there are some cons to joining Facebook groups as a blogger, they do still provide value and can help with your blogging journey. It’s about finding the correct group that will work for you and your niche.
Here are a few good Facebook groups for blogging:
- Blogging for beginners
- Babes for success
- Passive income superstars
- Scottish Bloggers
- Creative gang brand directory
- Pinterest will Ell
- Insta & Blogger Babes
- Boss Girl Bloggers
- Successful bloggers club
- Social media engagement boost
- Women in Instagram marketing
- Blogger + Influencer + Entrepreneur
Are Facebook groups useful for blogging?
In conclusion, Facebook groups are still current and can be very useful for blogging. It’s just about finding the correct group for you. Just remember to be:
- Kind to everyone
- Respectful of others
- Follow the rules of the group
- Answer other bloggers questions when you can
- Create genuine connections
The best thing to remember is, everyone is in the same boat. Everyone is there to promote, ask questions and connect. Don’t be afraid to put yourself out there.
What are some Facebook groups that you find useful?
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