As a blogger, you will have heard the term DA before. It’s a common term that bloggers use day to day. As a ‘how-to’ blog blogger, I’ve been asked multiple times what is a DA score for blogging and how to improve it. Experienced bloggers take it for granted that everyone knows what DA means. In actual fact, for beginner bloggers, it’s not talked about enough!
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What does DA score stand for?
The term DA stands for domain authority. DA is a metric that is scored using the site Moz. We have talked about Moz previously as we find it a very useful tool for blogging and offer a lot of free advantages. Moz designed a way to measure your chances of being found on Google using a scale from 1 to 100.
Domain authority was only invented in 1999 from an idea that Jon Kleinberg’s Hubs created. It wasn’t until Moz was founded in 2004 that the DA score was properly invented.
Moz offers a free domain analysis, all you have to do is create an account.
How is it calculated
Moz takes into account multiple factors when calculating a DA score. Such as:
- Linking root domains
- Total number of links
- Spam percentage
Combining them to create a single DA score. You are also scored on spam percentage, if your website contains spam links, you will be marked down. As well as broken links.
Domain authority is calculated by Moz, not Google. Although the DA is scoring you for ranking on Google.
Moz chrome extension
Instead of having to insert links into the Moz calculator every time you are looking for a DA score of a website, you can use their free chrome extension.
How to download the Moz Chrome extension
Let’s run through how to download the Moz Chrome extension onto your browser.
Search for the chrome extension web store.
On the left-hand sidebar, there is a search feature. You are looking for ‘Moz Bar’, which you are then going to download onto your desktop.
In order for it to show on your web bar, you have to pin it. Click on the jigsaw piece on your URL bar. This will then list all the extensions that you have. Pin the Moz Bar.
You will then have to lo gin to see the DA scores. It will appear on each of the web pages that you visit.
Average DA scores for blogging
Sites such as Facebook, Twitter and other old sites that have millions of backlinks will have DA scores between 80-100. This is of course the best score. This is why these types of sites are not a competition to bloggers because a score between 80-100 is an unrealistic DA score for a blogger.
The average score for a blogger is between 1-50. Although it doesn’t always determine your position on Google. You could have a DA score of 13 but you could outrank other sites with a 90 DA if your content is well written and using long-tail keywords.
This is why we use long-tail keywords when writing a blog post because we have a better chance of ranking.
A blog with a DA score of 30 is considered a very successful blog.
Why do we need to know our DA scores?
Although DA score doesn’t always matter when it comes to ranking for certain keywords, having a high DA will work in your favour for ranking on Google. The higher the DA score, the easier it will be to be found on Google.
Another reason to work on your DA score is that brands and advertisers now ask for DA scores. Although not every brand asks, it’s becoming more common to include your DA score on a media kit.
If you are trusted by Google, a brand will find it easier to trust you.
How to increase your DA score
The best way to increase your DA score on your website is to look after the SEO health of your overall site. SEO is an important factor that beginner bloggers ignore as they believe it’s too difficult or that there is too much to learn.
We cannot stress enough, learn about SEO from the minute you start blogging.
Include internal links
An internal link is when you include a URL link to a post you already have on your blog that relates to your new post. For example, if you’re writing a post about winter fashion but you already have a post about heavy winter coats, you could link the two together because they have a common theme.
If you use the Yoast SEO WordPress plugin, which you should be using, it asks you to include internal links in your blog post. It’s important to spread your link juice throughout your site.
What is link juice? Link juice is a slang term used to measure the power a backlink has as it passes you onto another page of your site.
The more backlinks you have to your own site, the better! Of course, don’t overdo it with or you will be marked as spam.
Complete a link audit each month
After your blog is four months old, you should complete a link audit. A link audit is when you will use the free Moz tool to audit your links. This will tell you the following:
- What links on your site are broken. You need to remove these.
- If a site with a spam percentage over 30 has linked to you (this will mark you down).
- Your spam percentage.
Keep your website and links tidy and ensure to do a quick audit each month to remove broken links.
We also provide a full blog audit service, check it out here!
Work on your site speed
We will be creating a separate post on site speed as there is a lot to cover when it comes to the speed of your site.
Overall, your desktop and mobile site speed should be ranked green on the Google speed test website. You can check out your site speed using the Google site speed test. Don’t worry if your site isn’t ranked on the green scale, we will be releasing a post on how to speed up your site.
Quick things you can do to increase your site speed:
- Use an image compressor
- Use a compatible theme
Ensure your website is mobile friendly
Although your website could be working great on desktop, it also needs to run smoothly on mobile. This is because the majority of your readers will be reading your posts on their mobile.
To check out your mobile to desktop ratio, use Google Analytics to understand how many of your readers are using mobile.
The average wait time that a person will wait for a page to load on their phone is two seconds, which isn’t very long. Ensure that your theme is also mobile friendly and fits on a mobile platform.
What is a DA score for blogging?
We hope this has answered your question, what is a DA score for blogging. Although the DA scoring system was built by Moz and not Google, the calculations are accurate and will be used throughout your blogging career.
If you’re a beginner blogger with a DA score of 1, don’t panic! It can take some time to build your DA score. A common phrase that is used is called the sandbox period. This means for the first six months of your blog, your DA score will usually remain a low number as it’s a fresh site and Google needs to learn to trust it.
What are some things that helped you build your DA score?
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