As a beginner blogger, you may have heard the term backlinks being thrown around. In terms of building your DA score, a backlink plays a very important part in building up your DA score.
If you’re still new to blogging and unsure what a DA score is, check out my other post, What is a DA score for blogging?
What is a backlink?
A backlink is when another website links back to your site. For example, if you have a blog post on a ski holiday in Canada, another site may write a post about the top 10 ski holidays and link your blog post. In summary, a backlink is when another site links back to your blog, giving your website credit.
Why are backlinks important for SEO?
Backlinks play an important part when building up your DA score. This is because a backlink signals to Google that your content is valuable and another creator has linked it within their content.
As bloggers, we are looking to have our blog rank on page 1 of Google. This means that we can gain traffic without having to post on social media. Although this is the goal, building backlinks isn’t easy. Keep reading for how to find backlinks as a beginner blogger.
Related: What is a DA score for blogging?
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Why is it difficult to build backlinks?
When building backlinks, we are looking for blogs with a similar or higher DA score than our blog. The higher the DA score, the better the backlink. Therefore, this requires high DA sites to read, enjoy and then link back to your content, which is difficult.
If you’re not ranking on page one or if you have a small social media following, it can be difficult to get discovered.
Also, there is a lot of content on the web, you need to ensure that yours is the best out of the bunch. If you’re asking yourself, as a beginner blogger, how can I build backlinks?
I have created a list of 7 ways for how to find backlinks as a beginner blogger.
Let’s start with guest posting because I find this to be one of the easier options when building backlinks.
What is guest posting?
Guest posting is when you would write a blog post and it would then be featured on another blog. In the guest post, you can link your site throughout the post to build backlinks.
You can also have other bloggers guest post on your website as this helps to build traffic.
To find guest posting opportunities, you can search on Twitter and Facebook. I find these to be the most effective methods for finding guest posting opportunities. A lot of the time, people will make it public that they are looking for guest posts on their site but you can always cold email bloggers that you would love to do a feature for.
Replace broken links
If you’re reading through a piece of content that has a broken link and you have a piece of content that would be a better alternative, reach out to the blogger. First of all, you don’t want to come across as begging.
You want to compliment their work, raise that you found a broken link, which they will probably appreciate as broken links can affect SEO and you can then suggest an alternative to the broken link.
Instead of coming across as begging, try and sell yourself. Think of it as an interview, why should they give you the backlink? Your job is to sell your blog, content and yourself to show that you are the best choice for the backlink replacement.
Participating in a case study
A lot of bloggers will release new products and ask for a certain number of bloggers to take part in a case study. A case study is where the blogger would provide their product for free, in return you would use the product and provide feedback.
I personally have done case studies for all my products as it helps me build relationships and in return, I gain testimonials.
If you are participating in a case study, you can provide your link in the testimonial. The blogger will then post your testimonial on their website and you will then have a backlink.
Suggesting a link because the content is missing one
If you’re reading a piece of content that doesn’t have a link and you have a piece of content that would fit, you can suggest this to the blogger. You can locate their email on their blog or you may have to use the contact page.
I try to do all my backlinks through email as social media can get busy, keeping it professional through email keeps it tidy and you can search through your emails when you need to refer back.
Remember to express how much you enjoyed their content and how you believe that your link would be an addition, not that their content is lacking something. We are looking to build healthy relationships.
A lot of bloggers like to create round-up posts. A round-up post is when they will take a certain topic like cooking on a budget, they would then speak to around 30 people who cook on a budget to get their best tips and advice. The blogger would then collate this into one large post. The post would serve as a full guide of the best tips and tricks from 30 budget cooking experts.
These posts perform extremely well as they provide a lot of detail. You can find round-up post opportunities on Twitter and Facebook groups.
When you provide your part of the round-up post, you can also include a link back to your blog.
Reviewing products for free
Working on a gifting basis is very common when it comes to small businesses. A lot of start-up businesses and blogs don’t have the budget to pay for sponsored posts. If a brand that you are looking to work with can only work with you on a gifting basis, you could ask for a backlink in return.
This means that you are getting to work with the brand and also building up your portfolio whilst also gaining a backlink.
A lot of the time, you will have to cold email other bloggers to ask for a backlink. If you are reaching out to bloggers for a backlink you have to ensure that:
- Your blog post is perfect. Checked over for mistakes and includes graphics.
- That your blog is working and in a good condition.
- Your spam percentage is low, people don’t want to link to spam sites as it affects SEO ranking.
A great way to build a relationship through email is by offering something in return. Although you are looking to include a link on their site, you can offer a link on your site too. This means they are also gaining from the exchange.
What to expect when reaching out
As I’ve mentioned above, gaining a backlink can be difficult when you’re not ranking yet. Even following the 7 above ways, prepare for a lot of rejection and no replies.
This is in no way to put you off from creating backlinks, we are telling you this to motivate you to create good content and reach out to the right people, and in large amounts.
You could ask 50 bloggers for a backlink and only receive 2 or 3. Be persistent and on the lookout for backlink opportunities.
How to find backlinks as a beginner blogger
As a beginner blogger, building backlinks may not be at the top of your priority list but if you are looking to move your DA score, backlinks are the way to do it.
Although backlinks are an important part of building a DA score, remember to keep your site in a healthy condition. Having a poorly performing site will affect your bounce rate and decrease your DA score.
What are some of the ways you find backlinks as a beginner blogger?
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